ITV PRIMEVAL

The brief was to create some online buzz for the launch of the second series of Primeval and, at the same time, reward the hardcore fans for their loyal support of the show.

We created a site that evolved over time, gradually releasing clues and snippets of content to whip up excitement prior to the first episode. The first phase started with a countdown on a door, which opened onto the lab.

The lab was filled with clues about the show: the walkie talkie broadcast a secret conversation, the post it notes hinted at the storyline, the light switch turned off to reveal a message written on the wall.

In the show the characters travel to different dimensions through an anomaly. To allow fans to experience this we created an anomaly app (the sparkly vial in the corner) to keep on their fan-sites and blogs. By clicking on their anomaly, fans could travel randomly to other fans' sites.

Revolution Awards, 2009, Primeval, Highly Commended