Our brief was to inspire ordinary people to use the new Microsoft Band to Do Great Things.
Working with Liz Unna from Indy 8, we created a series of films about ordinary people achieving greatness within the confines of their everyday. The first film follows Mark Vaz, a window cleaner on his way to running 400 marathons in a year for charity. The second follows Emily Chappell, a London cycle courier, turned athlete, turned professional writer in preparation for the Trans Continental Cycle race - one of the world's toughest ultra-endurance races.
Filmed in a reportage style, we set out to simultaneously tell Mark’s extraordinary story, whilst subtly educating people about the unique features of the Microsoft Band.