PURINA MOVEMENT

To bring pet lovers from across Europe together, we created a movement where celebrities and ordinary people could commit to making the world better for pets. Whether offering to walk a neighbour's cat, or promising to bring their dog into work, people all over Europe joined in the movement, committing to make a difference.

We kicked things off with a film of different celebrities and influencers from all over Europe reading a line of our Movement Manifesto. We then went to meet other influencers and filmed them talking about their own commitment to pets. Each influencer broadcast their commitment acrosss their social channels and invited their followers to get on board the campaign. Each commitment was housed in a GIF generator, where ordinary people could then add their own commitment to the mix.

Pledge by pledge, people from all over Europe joined forces to make the world better for pets, one human at a time.

PURINA MOVEMENT FILM

Purina Manifesto Film

MOVEMENT COMMITMENT HUB