I was the Senior Copywriter on Nike Running at RGA. Here's a selection of some of the campaigns I worked on.
I was the lead writer for the Nike Women's Race Series, a series of 10KM events involving thousands of women across Europe's major cities. The role involved writing content for the site, social, emails, apps, instore content and films.
Working closely with UX , Design and Strategy, we created running hubs for London, Amsterdam, Stockholm, Berlin, Paris and Madrid. Along with providing a source of infornation about the latest Nike products and services, the hubs help connect runners with run clubs and other Nike events.