I worked with the lovely people at Friendly Giants to create a Mother’s Day campaign for 2021 for Not on The High Street.
But this was a Mother’s Day like no other. In fact, it marked an entire year since the UK was first put into lockdown. That’s 365 days of distance, home schooling, home baking, Joe Wicksing, magic, mayhem – and don’t forget the patchy WiFi. So with a mini mountain to climb every day, there were 365 reasons to say thank you to all the mums who’ve been there for us. Every step of the way.
We reached out to mums across the UK to share some of the footage they’d filmed over the last year. From the highs to the lows of lockdown.
Our message to everyone was that there are 365 reasons to say ‘Happy Mother’s Day’ this year. Find your way to say it.
Check out some of the wonderful comments the film had on Instagram.
Shortlisted for the Campaign Brand Film Awards and Drum Awards for Marketing