Dec 2022 – Present
Writing tone of voice guides, site copy, brand films, headlines and long copy for various clients, including: a tech service aimed at older adults, a London events venue, an investment site, a luxury water brand, and more.
Jan 2022 - Nov 2022
Maternity Leave
Feb 2021 – Dec 2021, Freelance Senior Conceptual Copywriter, Lloyds Direct
Content design and copywriter for medtech brand.
Feb – Dec 2020, Freelance Senior Conceptual Copywriter, fintech start-up
Brand communications and writing for a fintech start-up launching this year.
June 2019 – Feb 2020, Freelance Senior Conceptual Copywriter at Magic Leap
Writing blog posts, Q&As, app reviews and general marcomms.
September 2016 – Present, Freelance Senior Conceptual Copywriter at RGA
Ongoing copy support for Siemens, Pozitif and Signal.
April – September 2016, Freelance Lead Creative, Deep Focus at Engine
Lead Creative working across Purina and Microsoft.
January – April 2016, Freelance Senior Conceptual Copywriter, Mullenlowe London
This role encompassed print, TV and online content for the global TRESemmé account.
September – December 2015, Lead Creative, Deep Focus at Engine
Lead Creative working across Purina and Microsoft.
November – August 2015, Freelance Senior Conceptual Copywriter at RGA
I came in to work on the Google Year in Search campaign as a Senior Copywriter. I then moved to work across Nike Running and Nike Women.
July – September 2014, Freelance Conceptual Copywriter at Fearlessly Frank
Working within a creative team, we led a launch campaign for HTC, which included a 30’ TV spot, two online films, press and digital.
May – July 2014, Freelance Conceptual Copywriter at Momentum Worldwide
Working with an Art Director, we worked on a series of launch campaigns for Sony, including Direct Mail, shopper marketing and press.
April 2014, Freelance Conceptual Copywriter at ITV
Generating social ideas for various ITV shows, including Prey, Coronation Street and X Factor.
March 2014, Freelance Conceptual Copywriter at Isobar
Writing scripts, press and site content for Kellogg’s and Google.
February – March 2014, Freelance Conceptual Copywriter at Albion
Conceptual Copywriter for Jose Cuervo Tequila, Gymbox and Chemist Direct. The role involved scriptwriting, press, outdoor and digital.
August 2013 – February 2013, Freelance Conceptual Copywriter at Stranger Collective
Stranger Collective is a writing agency based in Cornwall. I have written for Siemens, Investors in People, DHS Law and InterContinental Group Hotels, amongst others
June 2013 – December 2014, Freelance Conceptual Copywriter at SapientNitro
I was the sole copywriter working on a range of communications for BT, including writing animation scripts, site content, banner advertising and brand documents.
May 2013, Freelance Conceptual Copywriter at AKQA
Copywriter for Nike running, working on a Pan-European, social campaign.
January 2013, Freelance Conceptual Copywriter at Agency Republic
Working as part of a creative team on a Jack Daniels launch campaign and a social campaign for Tropicana.
May 2011–April 2013, Freelance Conceptual Copywriter at E3
Ongoing freelance copywriter for Kia, Clarks Shoes, Bristol Airport, Principality Building Society, Land Rover and National Trust. The role involved writing site content, banner advertising, emails, blog posts, scripts for videos, plus various social and integrated campaigns.
August–October 2011, Freelance Conceptual Copywriter at Digit
The majority of my time was spent on a CRM campaign for Glenmorangie. The role also included writing site content, brand guidelines and video scripts for various clients.
May–August 2011, Freelance Conceptual Copywriter at McCann Erickson
Integrated Copywriter for L'Oreal, writing press ads, TV scripts, and content for magazines.
Oct 2009 – May 2011, Conceptual Copywriter (Creative Team) at Wieden and Kennedy
Whilst at Wieden and Kennedy I worked on the Nike, Nestea, Fairtrade & Nokia accounts, creating ads for TV, Press, Radio and Digital. I was lead creative on both Nike Grid games, which won numerous industry awards. I also worked in the Portland, Oregon office on a global Nike running campaign.
August 2007 – Oct. 2009, Conceptual Copywriter (Creative Team) at Dare
At Dare I worked across the ITV, Sony, Barclays, Barclaycard, Vodafone, BMW and Sony Ericsson accounts, specialising in Digital. I also worked on the winning BMW pitch.
Summer 2007, Conceptual Copywriter (Creative Team) at Lean Mean Fighting Machine
Having won a placement at the agency, I created concepts for Coty, The International Herald Tribune and Virgin Bets, which won a Gold Lion at Cannes advertising festival.
Watford School of Advertising, Diploma in Copywriting and Art Direction
BA English, Southampton University – 2:1
A Level, Nonsuch Grammar School – A,B,C,C
GCSE, Nonsuch Grammar School – 2 x A, 7 x B, C
Fast Forward Management Course
Video Of The Day Award, 2016, Microsoft, Do Great Things
D&AD Wooden Pencil: Digital Branding, 2015, Google Year In Search
Webby first runner-up: Best Online Commercial, 2015, Google Year In Search
Webby first runner-up: Best Practice, 2015, Google Year In Search
Campaign Big Awards, Nike Grid, Sport and Leisure, 2 x Silver for Interactive and Campaign
Cannes Lion, 2011, Nike Grid, Shortlisted
Clearchannel Outdoor Award, 2011, Nike GRID, Grand Prize and Winner, Best use of Innovation in Outdoor
MediaGuardian Innovation Awards, 2011, Nike GRID, Winner
Marketing Week, Nike GRID, Travel and Leisure, Winner, 2011
New York Festivals, 2011, Nike GRID, Bronze World Medal, Integrated
Campaign Magazine, 2010, Nike GRID, Third best digital campaign for 2010.
Creative Showcase, 2010, Nike GRID, Winner
Eurobest Awards, 2010, Nike GRID, Silver Award, Integrated
Campaign Big Award, 2010, Nike GRID, Finalist
Revolution Awards, 2009, Primeval, Highly commended
Cannes Lion, 2008, Virgin Bets, Gold